Gen z advertising is coming of age. Finally, the millennials can consider themselves off the hot-seat, as the generation as a whole trudges towards respectable adulthood, the acquiring of children, and basically the status of has-beens. However, as one generation moves away from the spotlight another naturally moves forward and under it, taking their turn on the world stage to be prodded and analyzed as the world as a whole attempts to understand what makes this new generation tick, so as to understand it, possibly relate to it, and oh most definitely the best way to pitch advertising to it. Or so one might assume. But, here’s the rub. This generation is savvy. Boomers and Gen-Zers may have grown up on television and millennials may have cut their teeth on the digital world, but Gen Z is taking the world on in an era of social media.
No-one needs to tell them about being in the spotlight. They understand as no generation has before that they are on the world stage, able to talk to anyone, virtually anywhere, whenever they want to, simply by sending out a tweet. GenZers are comfortable online as no generation has ever been before them and they are growing up in an era when entrepreneurship and online business not only go hand-in-hand, but where the status of one state, actualized by the ownership of the othe,r is becoming near-commonplace, as more individuals of younger and younger years choose to take an idea and seize the day of their own destiny. In a brand new way this is an age of pioneers, with a whole new sort of west to ride into and win.
So, it makes sense that the latest word on gen z advertising comes directly from the horse’s mouth. The generation that is self-aware as no other that every move it makes is already on the world’s stage is comfortable as no other in using its own awareness to let brands know how to pitch to it. That there is a specific website harnessing this very specific knowledge with entrepreneurial skill is also no surprise at all. Marketers that want to understand how to re-brand their products and make them interesting, relevant and fun for the newest generation can hop over and view an array of colorful pictures, artfully arranged and full of blooming youth in casual and bright threads, clearly enjoying life and seemingly borrowing from every style-book from every prior generation, while also breaking every rule of those style books.
Based on the idea that no-one understands, or speaks to the newest generation like the newest generation, the site’s gen z advertising uses a think tank of actual adolescents to come up with content that speaks to who they are. The site offers marketers a team approach, pairing them with a production unit to brainstorm and then create a social media campaign centered on their unique offerings and packaged for gen y and z consumption. Options like shareable Web Tv shows created by and for youth are on the table. Instagram series, even feature films, are a possibility for pitching to the generation that consumes digital fare like no other. UPS, Samsung Galaxy and Netflix have already tapped into this resource successfully. It’s pretty clear that gen z advertising is slated to be a niche market ripe for the picking and worth aiming at.